Who should get the government's "ayuda" cash grants and who need not? The need to target assistance for households severely affected by the economic standstill during the COVID-19 crisis highlights the importance of having local governments possess a good information base on their residents' state of well-being. But its importance goes well beyond unusual times like this. An accurate socio-economic profile of a barangay, municipality, or city is the essential starting point for local development planning. To be of meaningful consequence, the development plan must address all the important dimensions of individual and family well-being. Poverty, after all, is not just about income, but also about deprivation in the human, social, environmental, political, cultural, and spiritual needs of a person. So how do we keep track of all these?